Pass Pass, was DS Group’s definitive diversification into the mouth freshener category. Launched in 1999, Pass Pass is a modern brand with its roots in the centuries old Indian tradition of ‘mukhwaas.’ This tradition has continued through generations, and evolving timelines.

Indian households have one box which has fennel, cardamom seeds, mishri, sugar coated balls etc. In earlier times, mukhwaas was sold loose and every state had its own rendition. DS Group with its expertise in understanding the Indian taste palette, leveraged its strong suit in flavours, fragrances and blending to come out with a one of its kind brand that offered the essence of the tradition in a modern format which ensured quality and consistency in taste. Pass Pass celebrates togetherness through its refreshing taste and flavours meant to be shared with loved ones.

Pass Pass was introduced in convenient zipper pouches and sachet format to make it more convenient and accessible for everyone to try out its fresh new flavours. With its fun, sleek, and convenient fliptop packaging introduced in 2000, Pass Pass took its range of mouth fresheners to a whole new level of popularity and familiarity.

The packaging has continued to evolve and the brand continued to garner love of more and more people in India. With philosophy of “raho hamesha pass pass” it is now a symbol of rejuvenation and inclusivity, which is also a people magnet. Most importantly, it is not just the philosophy that captures people’s attention, but the refreshing taste of the mouth freshener itself is what people love and enjoy.

Pass Pass offers a diverse range of four unique flavours: Meetha Magic, Mint, Frutti Bits Katha and Fresh Mint.

Pass Pass is synonymous with excellence in confectionery, offering delightful flavours and consistent quality. Savour the harmonious blend of flavour and satisfaction in every mouthful, establishing Pass Pass as the preferred and trusted choice for discerning palates across the globe.