A premium brand by the DS Group, Rajnigandha is synonymous with superior quality of pan masala, loved and trusted by patrons.
India has an ancient tradition of paan, a tradition from which the pan masala was born, a tradition of a divine taste surrounded by a rich culture and heritage. Most Indians are familiar with the rituals and accompaniments, for the paan is many things - a way of living, an auspicious symbol and offering, a mouth freshener and a digestive. It is also a part of folklore, sacred ceremonies, and has its place in literature, poems, in movies and music.
To continue the heritage of Paan, in 1983, DS Group introduced Rajnigandha Pan Masala, a premium offering to satiate discerning Paan lovers, who want the perfect taste of their good old Paan in dry form. Rajnigandha has allowed its aficionado their choice of taste, to travel with them, to stay with them, handy for use anytime and anywhere.
Over the years, Rajnigandha has become a household name, with millions of Indians choosing the brand for their daily dose of refreshments. The brand has been successful in building a strong brand image, leveraging its heritage, quality, and innovation to create a loyal customer base. Apart from India, Rajnigandha commands a significant presence internationally as well.
This iconic brand that has stood the test of time in India's competitive FMCG market. Its commitment to quality, innovation, and customer satisfaction has made it a leader in and a brand that is loved and trusted by millions of consumers.
Passion for perfection and quality has been the central premise for the brand since its birth. In the true tradition of excellence, today Rajnigandha is known for its consistent and delectable taste experience. Success has remained the core of the brand since the advent of the new millennium, with the tagline, “Yun hi Nahin Main Rajnigandha Ban Jaata Hun”
Rajnigandha Pan Masala is a premium Pan Masala offering from 90 years old legacy of DS Group. Perfect blend of precious ingredients and aromatic flavors including Betelnut,Catechu, Lime and Cardamom seeds, Rajnigandha has been the first choice of connoisseurs of Pan Masala.
